Marketing and Customers Essay

Right now, HubSpot is serving different customers with different requirements. This causes their engineering and sales staff to be stretched thin. They are falling behind on product releases and their sales staff is converting only 4% (exhibit 10) of the potential market into customers. To increase efficiency, HubSpot should narrow their target market. If they target the most profitable segment of customers, then they can acquire more of those profitable customers and increase overall profit. The attached exhibit breaks down the LTV value for different customer segments based on their churn and revenue generation. Across all the segments, small B2B businesses have lowest churn rate of 1. 4% and hence highest LTV of $17357. As shown in exhibit, total number of potential customers in small B2B business 12126. This would allow Hubspot to grow 12 times their current size. Hence, HubSpot should target this segment as their priority. They could even convert more than 12126 customers out of total market if their sales team is totally targeted at this segment. The next most profitable target segment, as evident for attached exhibit, is Marketer Marys. Within Marketer Marys, Hubspot should target B2B customers. This is because, B2B have lower churn rates compared to B2C customers. Also, Hubspot is already geared towards serving B2B customers. Company (HubSpot) The core competency for company is their philosophy of inbound marketing. They build and market their software using this philosophy. So they should not tinker with this philosophy and should stick to inbound marketing. Another point to note from the exhibit 10 is that the biggest customer churn happens between 12th and 18th month. To address this phenomenon, they could offer discounts to customers after 12th month. Also, the customers who have switched to CMS have lower churn rate compared to customers who have not switched. So in order to increase customer retention, they could consider offering free CMS to all customers and possibly discounts to customers who adopt CMS. They would still be profitable after discounts as they seem to ave very low marginal costs. Competitor HubSpot also have relative advantages over their nearest customer Eloqua. HubSpot offers software-as-a-service compared to the large upfront fee of Eloqua. This leads to low switching cost for customer and hence easier penetration for HubSpot. They also have ease of use over Eloqua. But they do need to upgrade their software for more sophisticated users. This would be more required when they start going after Marketer Marys B2B business.

Support Individuals To Live At Home

Outcome11. Outline the anatomy and physiology of the human body in relation to the importance of correct moving and positioning individuals:Our bodies have many muscles and bones, these working together help the human body move. Certain muscles with certain bones will work together to move the part of the body. When a muscle contracts it will pull the bones at the joint in the correct direction that it is designed to move. When mobility is reduced and muscles do not get exercise these muscles will be floppy and will make movement slower and more difficult. When moving people it is important not to over stretch the joint as this can cause pain and may also cause damage the joint. There are nerve fibres throughout the body and these send impulses to the muscles and this make the muscle contract or relax. Poor moving and handling techniques can damage these nerve fibres.2. Describe the impact of specific conditions on the correct movement and positioning of an individual: There are many conditions that can impact on movement and positioning of people. People with arthritis normally have stiff painful joints and are limited movement in certain areas. When moving or positioning a person it is important to take care doing this so there is reduced pain and discomfort. Some people may suffer from cerebral palsy, as a result of this, some of their muscles may be contracted or joints will be causing a fixed rigid limb. Anyone who is looking after someone who has cerebral palsy will need to ensure they use effective communication and be careful whilst moving and handling them.Outcome 21. Describe how legislation and agreed ways of working afeect working practicies related to moving and positioning individuals:Every time a care worker moves or supports the weight of a service user they are manually handling that person.Unsafe moving and handling techniques can result in injury to either the care worker or the person they are assisting  to move.To reduce the risk of injur y to the care workers and the people being supported legislations are put in place to protect people.The health and safety at work act 1974 makes it a legal requirement for employers to ensure that the health and safety and welfare of their employees is maintained and the employees have a duty to take reasonable care of the health,safety and welfare of themselves and others.Also we need to respect the individual and include them in their own care we must also follow our work settings policies and procedures and each individual will have there own care plan (agreed ways of working) which we must adhere to.We also need to make sure that our moving and handling training is up to date as this is also a required legislation and should be renewed on a yearly basis this helps us to make sure that we move and position residents correctly also it allows us to be informed of any new regulations that may be coming into affect and also refreshes us on how to use the equipment correctly ie hoist ,manga,rotunda etc.2. Describe what health and safety factors need to be taken into account when moving and positioning individuals and any equipment used to do this:Before we carry out any activity at work that involves moving and handling we must be trained, to carry out the moves and also to ensure we have sufficient knowledge of our own body to work. Safely moving and handling incidents occur as a result of lack of awareness, slippery floors, lack of preparation, faulty equipment, lack of co-operation from the individual, poorly trained and ill prepared staff Health and safety measures When I have to move the person then I should be careful and I must explain the person before assist them, what is going to happen and try as much as possible to keep away from lifting altogether, trying rather to roll, to slide or to turn the person.The use of simple and fairly inexpensive aids will eliminate the need lifting or heavy handling. Moving and handling has special rules: I need to make sure that I have enough space to move smoothly and freely. Move any obstructions for space to move, place my feet comfortably apart so that I have a firm base. Always stand as close as possible to the person to be moved, bend at the knees so that I can use the strong leg muscles, do not bend or twist at the waist. Try to maintain the  Ã¢â‚¬ËœS’ shape of My spine to help to reduce the strain on my backOutcome 31. Access up-to-date copies of risk assessment documentation: 2. Carry out preparatory checks using: 3.The individuals care plan 4.The moving and handling risk assessment 5. Describe what action should be taken if the individuals wishes conflict with their plan of care in relation to health and safety and their risk assessment:Outcome 51. Follow the care plan to ensure that individual is positioned: Using the agreed techniques In a way that will avoid causing undue pain or discomfort 6. Monitor the individual througout the activity so that the procedure can be stopped if there is any adverse reaction:Outcome 61. Describe when advice and/or assistance should be sought to move or handle an individual safely:2. Describe what sources of information are available about moving and positioning individuals:

Marketing Mix Finagle a Bagel Essay Example

Marketing Mix Finagle a Bagel Essay Example Marketing Mix Finagle a Bagel Paper Marketing Mix Finagle a Bagel Paper Products Variable: Finagle a Bagel does not only sell plain Bagels but they also have 14 varieties of eagle sandwiches, and salads that are all linked to their core concept. The ingredients used to make these menus are natural chemical free ingredients. Finagle a Bagel strives for uniqueness; they study their target market and determine through informal survey and competition research what their customer want. Unlike other competitor the firm does not believe in copying or Implementing what Is trendy, the firm believes In Innovative yet appealing Ideas. A mix of Good, Service. ND Ideas are the elements utilized to assure that the firm introduces new products that are not only unique but successful. Products are prepared fresh and based upon each customers preference. Pricing Variable: Finagle a Bagel has a policy that states that regardless of the cost they would not compromise the quality of their products. They maintain the same cost for their product regardless of the store locati ons because they understand that customers want to be treated fairly In spite of where they live. The firm studies the best possible ingredients, the cost of the same before they use them for their recipes. Competition price analysis Is also a determining factor for the Finagle a Bagel. Customer surveys aka place before launching a new product with the purpose of determining the expected price that customers are willing to pay for the same. A frequent Finagler Card Is another element that the firm has Implemented with success. Cardholders receive one point for every dollar spent at the store. The points can be redeemed for coffee, juice, sandwiches, or a dozen of bagels. Distribution Variable: Finagle a Bagel has 17 retail stores in the metro and suburban areas of Boston. City stores are all about speed while maintaining high end customer relations. Suburban stores are more about service and are more customers oriented. Currently the organization has 1 wholesales distribution store. The firm has a special relationship with Shaw Supermarkets which Is linked to 200 other stores. This factor makes Handle secular tout 350 honorable customers per year. Handle Adages are In grocery store freezers and in the deli area. They also have daily fresh bagel distributors and retailing partners. The most impressive method of distribution that the firm has is Bagels by Mail. Customers can place orders on the firms website. The abovementioned demonstrates that more than retail stores the company has strong commitment to making their products available at convenient location for their customers. Having the product availability in the desired quantity to as many target market customers is the most important factor of the distribution variable. Promotion Variable: Finagle a Bagel has promotion and advertisement methods with the intent to drive in new customers and increase the awareness of the firm in the market. These campaigns are aggressive but yet they are spontaneous. The intention of the marketing department is that the first time consumers have a memorable experience. 2. Identify which forces from the marketing environment impact Finagle a Bagel. The forces that impact any business are competitors, new entrants, substitutes, suppliers, and customers. The economic forces may threat the strategies that the firm has implemented. The recession has affected the disposable income and the discretionary income that individuals have after the expenditures. The willingness to spend is affected by the economic conditions of the consumer. Nevertheless, Finagle a Bagel is the leading bagel provider in the area because of what they stand for. Consumers stand behind the brand regardless of the economical forces that are affected. 3. Describe how the six forces in the marketing environment impact the way Finagle A Bagel operates. As all companies Finagle a Bagel marketing unit has to rely in environmental scanning to be able to cope with the environmental forces. Environmental scanning is the process that includes searching out information that is unavailable to most people and sorting out what is important and what is not. Mainly the following are factors that affect the environment forces and help managers develop competitive intelligence. What are the competitors? What are the barriers in the industry? What are the substitutes that exist for their products? What is their level of dependence on the suppliers? How dependent is the firm on powerful customers? Competitive Forces: Competitive forces refer to the number of competitors that a firm has in the market. Finagle a Bagel not only competes with those firms that make bagels, but also with the ones that make salads and sandwiches. The firm has a practice that helps them determine how customers react to trendy and hot practices that other business adopt by conducting informal surveys. They like the fact that they are considered trend setters instead of followers. To maintain their competitive advantage Finagle uses fresh products, clean and inviting restaurants, as well as competitive and customer oriented staff. They make sure that their products are a healthy option for the consumer. In order to assure that they are bowing to the uniqueness that they strive for many times they wait to gather the correct ingredients to be able to complete one of their innovations. Economic Forces: Economic forces influence both the company and the customers decision to buy. Penn. Currently we are facing recession times where the Discretionary income is lower and the buying power is affected negatively. Finagle a Bagel has a policy that no matter where their restaurants are located customers must be able to pay the same. They are committed to not letting the cost of products affect the quality that they stand for. Political Forces: Political, legal and regulatory forces are interrelated. Foundations of Marketing) Elected appointed government officials are the ones responsible many times for enacting legislations and legal decision making. Mainly their views are a reflection of their political point of view. Marketing decisions and strategies are affected by the political forces. Many times companies have the need to seek for legal advice which tends to be very costly. This is the main reason that marketers find valuable engaging in direct negotiations with gove rnmental personnel or through firms that are hired to serve as a direct representative of the company, for example consultant or lobbyist. This action helps to reduce bureaucracy and favor the company with particular positions that these may have. It is unclear to me if Finagle a Bagel is a reactive a proactive firm Legal and Regulatory Forces: These are the political, legal, and regulatory forces of the marketing environment and they are intrinsically inter-related. Regulatory forces like for example The Public Health and Safety Department which helps restaurant owners follow standards that will guarantee clean and safe food and environs for its consumers. The Public Health Commission ensures that regulations are met and those in violations are sanctioned.

Father Coughlin, the Depressions Radio Priest

Father Coughlin, the Depression's Radio Priest Father Coughlin was a Catholic priest based in the parish of Royal Oak, Michigan, who became a highly controversial political commentator through his extraordinarily popular radio broadcasts in the 1930s. Originally a devoted supporter of Franklin D. Roosevelt and the New Deal, his radio sermons took a dark turn when he became a bitter critic of Roosevelt and unleashed fierce attacks tinged with anti-Semitism and flirtations with fascism. In the misery of the Great Depression, Coughlin attracted a vast audience of disaffected Americans. He teamed up with Louisiana’s Huey Long to build an organization dedicated to social justice, and Coughlin actively sought to ensure that Roosevelt would not be elected to a second term. His messages eventually became so controversial that he was ordered by the Catholic hierarchy to cease his broadcasting. Silenced, he lived out the last four decades of his life as a parish priest largely forgotten by the public. Fast Facts: Father Coughlin Full Name: Charles Edward CoughlinAlso Known As: The Radio PriestKnown For: Catholic priest whose radio sermons made him one of the most influential people in America before endless controversy led to his downfall and silencing.Born: October 25, 1891 in Hamilton, Ontario, CanadaDied: October 27, 1979 in Bloomfield Hills, MichiganParents: Thomas Coughlin and Amelia MahoneyEducation: St. Michael’s College, University of TorontoFamous Quote: Roosevelt or Ruin! Early Life and Career Charles Coughlin was born in Hamilton, Ontario, Canada, on October 25, 1891. His family had mostly lived in the United States, but had crossed the border before his birth when his father found work in Canada. Coughlin grew up as the only surviving child in his family and became a very good student, attending Catholic schools in Hamilton followed by St. Michael’s College at the University of Toronto. He graduated in 1911 with a Ph.D., having studied philosophy and English. After a year touring Europe, he returned to Canada and decided to enter the seminary and become a priest. Coughlin was ordained in 1916, at the age of 25. He taught at a Catholic school in Windsor until 1923, when he moved across the river to the United States and became a parish priest in a Detroit suburb. (Original Caption) Detroit: Owners And Founder Of Social Justice. Father Charles E. Coughlin, left, says ownership of the weekly Social Justice has for two years been in hands of his mother and father, Mrs. Amelia Couhglin and Thomas J. Coughlin, right. Despite Coughlins protests, Social Justice was denied second class mail privilege. A gifted public speaker, Coughlin boosted church attendance when he would deliver sermons. In 1926, the popular priest was assigned to a new parish, The Shrine of the Little Flower. The new parish was struggling. In an effort to increase attendance at mass, Coughlin asked a fellow Catholic who ran a local radio station if he could broadcast a weekly sermon. Coughlin’s new radio program, called The Golden Hour of the Little Flower, began airing in October 1926. His broadcasts immediately became popular in the Detroit area, and within three years, Coughlin’s sermons were also being broadcast on stations in Chicago and Cincinnati. In 1930 the Columbia Broadcasting System (CBS) began putting Coughlin’s program on the air every Sunday night. He soon had an enthusiastic audience of 30 million listeners. Turn to Controversy In his early broadcasting career, Coughlin’s sermons were not controversial. His appeal was that he seemed to be a stereotypical Irish-American priest, delivering an uplifting message with a dramatic voice perfectly suited for the radio. As the Great Depression intensified and auto workers in Coughlin’s home area began to lose their jobs, his message changed. He began to denounce the administration of Herbert Hoover, which eventually caused CBS to stop carrying his program. Undaunted, Coughlin found other stations to carry his sermons. And when Franklin Roosevelt’s campaign gained momentum in 1932, Coughlin joined as an ardent supporter. Roosevelt or Ruin In his weekly sermons Coughlin promoted Roosevelt, and to encourage voters he coined the slogan Roosevelt or Ruin. In 1932, Coughlin’s program was a sensation, and he was said to be receiving many thousands of letters a week. Donations to his parish poured in, and he built a lavish new church from which he could broadcast to the nation. Father Charles Coughlin delivers a radio speech, 1930s. Fotosearch / Getty Images After Roosevelt won the election of 1932, Coughlin vigorously supported the New Deal, telling his listeners the New Deal was Christ’s deal. The radio priest, who had met Roosevelt during the 1932 campaign, began to consider himself a policy adviser to the new administration. Roosevelt, however, had become very wary of Coughlin, as the priest’s economic ideas were venturing far outside the mainstream. In 1934, feeling spurned by Roosevelt, Coughlin began to denounce him on the radio. He also found an unlikely ally, Senator Huey Long of Louisiana, who had also gained a large following through radio appearances. Coughlin formed an organization, the National Union for Social Justice, which was dedicated to fighting communism and advocated for government control of banks and corporations. As Coughlin devoted himself to defeating Roosevelt in the election of 1936, he transformed his National Union into a political party. The plan had been to nominate Huey Long to run against Roosevelt, but the assassination of Long in September 1935 scuttled that. A virtually unknown candidate, a congressman from North Dakota, ran in Long’s place. The Union Party had virtually no impact on the election, and Roosevelt won a second term. After 1936, Coughlin’s power and popularity declined. His ideas became more eccentric, and his sermons had evolved into rants. He was even quoted as saying he preferred fascism. In the late 1930s, followers of the German-American Bund cheered his name at their rallies. Coughlins tirades against international bankers played upon familiar anti-Semitic taunts, and he openly attacked Jews in his broadcasts. Over 26,000 people tuned in to hear the speech given by Reverend Charles E. Coughlin in Cleveland. He spoke of President Roosevelt as the Financial Dictator of the United States and pledged his own organization to establish a central, government bank. Bettmann  /  Contributor As Coughlins tirades became more extreme, radio networks wouldn’t let their stations broadcast his sermons. For periods of time he found himself unable to reach the vast audiences he once attracted. By 1940, Coughlin’s radio career was largely finished. He would still appear on some radio stations, but his bigotry made him toxic. He believed the United States should stay out of World War II, and following the attack on Pearl Harbor the Catholic hierarchy in America formally silenced him. He was forbidden to broadcast on the radio, and told to keep a low profile. A magazine he had been publishing, Social Justice, was banned by the U.S. government from the mails, which essentially put it out of business. Though once one of the most popular figures in America, Coughlin seemed to be quickly forgotten as America turned its attention to World War II. He continued to serve as the parish priest at the Shrine of the Little Flower in Royal Oak, Michigan. In 1966, after 25 years of imposed silence, he held a press conference at which he said he had mellowed and no longer held his controversial ideas from the late 1930s. Coughlin died at his home in suburban Detroit on October 27, 1979, two days after his 88th birthday. Sources: Coker, Jeffrey W. Coughlin, Father Charles E. (1891–1979). St. James Encyclopedia of Popular Culture, edited by Thomas Riggs, 2nd ed., vol. 1, St. James Press, 2013, pp. 724-726. Gale Virtual Reference Library.Roosevelt and/or Ruin. American Decades Primary Sources, edited by Cynthia Rose, vol. 4: 1930-1939, Gale, 2004, pp. 596-599. Gale Virtual Reference Library.Charles Edward Coughlin. Encyclopedia of World Biography, 2nd ed., vol. 4, Gale, 2004, pp. 265-266. Gale Virtual Reference Library.

What Is a GPA Scale The 4.0 Scale

What Is a GPA Scale The 4.0 Scale SAT / ACT Prep Online Guides and Tips GPA is a measurement of your academic success in high school that colleges will consider very strongly in the admissions process. But what is a GPA scale? Different high schools may use different GPA scales, and it’s important to know how these scales work so that you get a better idea of where you stand. In this article, I’ll tell you what a GPA scale is and the types of scales you might see used at your high school. // What’s a High School GPA Scale? GPA (Grade Point Average) is a way of measuring academic achievement in high school. It’s a numeric value that correlates with a student’s grades. Each letter grade that a student earns is worth a certain number of grade points depending on how high it is and, in some cases, the level of the class where it was earned. // The average of the grade points from all of a student’s converted letter grades in high school makes up his or her final GPA. Typically, one of two GPA scales will be used to measure the grades of students throughout their time in high school. The unweighted GPA scale goes up to a 4.0 and doesn’t take class difficulty into account.A weighted GPA scale typically goes up to a 5.0 and does consider the difficulty of a student’s classes.I’ll go over the basics of these two scales in the next couple of sections to give you a sense of how they work. // Unweighted 4.0 GPA Scale The unweighted GPA scale is the most commonly used GPA scale. It’s found in high schools and colleges alike and is very straightforward. // Essentially, the highest GPA you can earn is a 4.0, which indicates an A average in all of your classes. A 3.0 would indicate a B average, a 2.0 a C average, a 1.0 a D, and a 0.0 an F.This scale does not take the levels of your courses into account. For example, if you’re in all honors classes and earn a B average, you’ll have the same GPA as someone in all low-level classes who has earned a B average. // Here’s a table that shows how this scale corresponds to each letter grade: Letter Grade GPA A+ 4.0 A 4.0 A- 3.7 B+ 3.3 B 3.0 B- 2.7 C+ 2.3 C 2.0 C- 1.7 D+ 1.3 D 1.0 F 0.0 // Some high schools make more specific distinctions in GPA based on class averages out of 100 (i.e. a 90 average would mean a lower GPA than a 92 average even though they’re both technically A-s).Look at this GPA scale for more specific numbers. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. // Weighted 5.0 GPA Scale Instead of using the basic unweighted scale, many high schools will use a weighted GPA scale. On a weighted scale, which typically goes up to a 5.0 instead of the standard 4.0, a student who earns an A in a high level class will have a higher GPA than a student who earns an A in a low-level class. While this scale is used frequently in high schools, you’re unlikely to encounter it in college since it takes course difficulty into account. // For the highest-level classes like honors and AP, students get an extra 1.0 added to the unweighted GPA value of their grades due to the difficulty of the class. A B in an honors class would be equivalent to a 4.0 on a weighted GPA scale, and an A would be equivalent to a 5.0. Some schools also offer mid-level classes between honors and low-level. For these courses, 0.5 points are usually added to the unweighted GPA, meaning an A would be equivalent to a 4.5. Grades in low-level classes are measured using the unweighted scale, so an A in those classes would be equivalent to a 4.0. Weighted GPA scales give colleges a better initial sense of the academic potential of students based on the rigor of their coursework. They also lead to greater accuracy in class rankings. Students who take lower level classes won’t surpass high-level students in the rankings as frequently because GPAs are adjusted for class difficulty. This can help incentivize students to take more difficult classes and challenge themselves since it won’t harm their GPAs unless they end up earning signficantly poorer grades. Figure skaters are judged partially on the difficulty of their routines, so a skater who executes an easy routine flawlessly won't prevail over another skater who executes a difficult routine with a couple of mistakes. It's the same with weighted GPA. How far away are you from a 4.0? Use our easy GPA tool to pinpoint how well you have to do in future classes to get your GPA up to that magical number. Why Do GPA Scales Matter to You? It’s important to be aware of the GPA scale used by your high school so that you can make responsible choices in the college application process. If you’re aiming for selective colleges, you need to understand that your chances might be different depending on whether your GPA is weighted or unweighted. A student with a 3.8 unweighted GPA who is in all Honors classes will have better chances of admission at a selective college than a student with a 4.0 weighted GPA who is in all low-level classes. Much of the advice you’ll see about GPA is based on an unweighted scale because the unweighted scale is a more universally understood metric. This means that if your school uses weighted GPAs you’ll have to make judgments about how you might compare to other applicants based on your coursework and not just the numbers. For example, if the average unweighted GPA for admitted students at a college is a 3.5, you can’t always assume that you’ll get in easily with a 4.0 weighted GPA. The two numbers are on completely different scales. You’ll have to take stock of the overall rigor of your coursework and selectivity of the school to see whether you compare favorably to other applicants. It’s smart to be aware of the different GPA scales so that you have a better understanding of how much you might need to raise your GPA in order to get into a school that you really like. // Conclusion High school GPAs are measured on one of two scales: weighted or unweighted. The unweighted scale is most common, and the highest possible GPA on this scale is a 4.0. The unweighted scale doesn’t take the difficulty of your classes into account. Weighted scales are also used at many high schools. Typically, they go up to a 5.0. A weighted scale will factor in the difficulty of your classes, so an A in an honors class translates to a full grade point higher than an A in a low-level class. It’s valuable to have some knowledge of how GPA is measured by your school so that you end up with a more informed perspective going into the college application process. Your GPA will play a significant role in college admissions decisions, so keep working hard to maintain and improve it! What's Next? If you're curious about your GPA, read our article that gives you step by step instructions on how to calculate it based on your grades so far in high school. Is your GPA above average? Below average? Find out more about average high school GPAs here. If you have a low GPA, you might be worried about applying to college. Learn more about how to navigate the college application process with a low GPA. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Engagement Strategy Presentation and Outline Research Paper

Engagement Strategy Presentation and Outline - Research Paper Example Employees are highly affected by the changes that take place within an organization including all kinds of mergers, acquisitions or takeover, management changes etc. the negative effects of these make the employees less engaged as well as de motivated and as a result, the employees become less dedicated and less satisfied and this is reflected in their work and performance. Therefore, it is extremely important for organizations to keep their staff motivated because a de motivated staff will affect the employees` performance as well as the performance of the entire organization. In order to increase staff morale and make them for satisfied, the human resource department should adopt strategies to boost staff morale and as a result, improve their performance. Employee engagement is usually low when a firm merges with another firm and there is some kind of a change in the management positions or styles. Similarly, the merge of the consulting firm with a software development agency results in low morale, low performance as well as high unrest. Employees should be given clear instructions and should be informed about the company`s mission for the future. As senior human resource leaders, it is our responsibility to introduce measures through which staff morale and performance could be restored. It is also extremely important to introduce equal policies and practices for both the new as well as old employees to deter future conflicts. Therefore, we propose the following engagement plans and strategies to help build the morale of old as well as new employees. The incentive theory of motivation includes that incentives should be given to the employees including both monetary and non-monetary rewards. These compensation strategies are in compliance with the expectancy theory which states that for a specific task given to the employees, they will exercise a certain amount of effort with the perceived level of compensation they will receive. If employees expect a greater

Relationship between science and Bible Essay Example | Topics and Well Written Essays - 3500 words

Relationship between science and Bible - Essay Example This idea is neither a biblical nor logical inference (Yasri & Mancy 2). The Bible even states it clearly that the earth is by the heavens and not the other way round (Jaki 224). The paper discusses the relationship that exists between the Bible and science. Zigerell (314) explains that the early proponents such as Galileo Galilei, Johannes Kepler and Nicholas Copernicus were all Christians. The famous scientist Isaac Newton stated that the most beautiful system of the planets, comets and sun could proceed only from the dominion and counsel on a powerful and intelligent being (Zigerell 315). Therefore, the Bible and science are closely related. Scientists agree with the physical world described in the Bible. Zigerell (315) asserts that some of the scientific principles described in the Bible in the thousands years ago are (El-Hani & Claudia 103). The Bible and science relate in various ways as discussed below. The bible addresses statements consistent with the astronomy (Zigerell 315 ). The Bible refers frequently to the great number of stars that are in heaven. The book of Genesis talks of the stars (Schroeder 178). In chapter twenty-two, verse seventeen of Genesis book states how God was to bless Abraham. God will bless Abraham abundantly, and he will multiply the descendants of Abraham as the heavenly stars and as the sand that are on the seashore (Zigerell 315). The descendants of Abraham will be able to possess the gates of their enemies. The book of Jeremiah also addresses the issue of stars (Zigerell 316). Chapter thirty three of the book of Jeremiah explains how God was to bless the descendants of His servant David and the Levites who were ministering to him. â€Å"As the host of the heavens cannot be numbered, nor the sand of the sea be measured, so I will multiply the descendants of David My servant and the Levites who minister to me† (Jer. 33:1). The number of stars that are in heaven is not in the two books, but they are to be many (Yasri & Ma ncy 3). Scientists even today admit that they are not aware of the number of stars in the heaven (Yasri & Mancy 3). With the naked eyes, the scientists are only able to account for 3,000 stars. Scientists have estimated the number of stars and seashore sand grains of the earth to be great numbers, but they don’t give the exact values of each (Jaki 225). The Bible states that the stars are unique (Zigerell 316). The book of I Corinthians 15:41 express the uniqueness of each star. The book states that, â€Å"there is one glory of the sun, another glory of the moon and another glory of the stars; for one star differs from another star in glory† (Jaki 226). Scientists explain that all stars look the same when observed with the naked eyes (El-Hani & Claudia 104). The stars seem to be just light points when seen from a telescope. When the light spectra of stars are, it reveals that each star is unique and is different from the others (Yasri & Mancy 3). The movement precision in the universe has in the Bible (Zigerell 317). The book of Jeremiah 31:35-36 describes the movement precision in the universe. Scientists have also explained the movements that occur within the universe (Yasri & Mancy 4). The Bible also describes how the earth is in the space (Zigerell 317).