Advantages and Disadvantages in Sport Technology Essay

Advantages and Disadvantages of Sport Technology Technology in sports is constantly changing in today’s era. This change is making a big impact, whether the technology is a disadvantage to the sport and slows down the speed of the game or uses the technology to an advantage and speeds the game up to help make accurate calls. People are always looking for the technology to be able to get ahead of other opponents. The use of technology has crept into the athletes’ games. Technology may not be a drug but a large amount of people use it. It is hard to say whether the use of technology is more of an advantage or disadvantage. One of the main reasons technology compromise a sport experience is that people are watching the games at home†¦show more content†¦If the instant replay shows what the official called, the team loses the call and a time out. The monitors are positioned in several spots on the field so the camera can capture the play at different angles whether it is in slow motion or game speed. The technology of instant replay sounds good to the viewers at the game or at home, but there is a lot of pressure for the official to get the call right. The instant replay can distract the players from the game or make them lost momentum if the process takes too long. Some challenges are considered thoughtless or in vain as a distraction. There are problems with the instant replay system that needs to be leveled out, but the system allows the game to get a stage future in technology in sport. Possible guidelines for the use of technology in spot are first of all the instant replay. The officials in the booth should be able to make the decision about the disputed play to save time and keep the game going smoothly. As far as clothes goes, the Haptic Sports Garment is a clothing line that should not be used during game time. The garment helps the athlete to uphold the most advantageous speed. In relevance to the Internet, the applications Venuing and Twackle are used by fans where they get involved with the players and teams to much. Next is the use of the DVD. The player’s highlights are beingShow MoreRelatedSocial Media.Large-Scale Sports Game Always Appeal To Worldwide1545 Words   |  7 Pages Social media Large-scale sports game always appeal to worldwide spectators. Different from the Olympic Game’s sports, it is hard for spectators to follow the complete out-door sports events. A typical full ironman triathlon will take more than 10 hours to finish the entire route. To engage the spectators, it is better to follow social media tools: Blogs, Microblogs, Photo sharing, video sharing, Skype and video call. Promoting the Sharing of Data WTC enables people worldwideRead MoreOlympic Games984 Words   |  4 PagesIntroduction In the present age, sports are more and more popular over the world because it is not only a good way to leisure but also can help people to keep fit. So, the most famous sports party the Olympic games become more important in people’s lives. The Olympic games will be held evey four years and people all over the world will enjoy the glamor of sports during that time. Then, who will host the next Olympic games becomes very important and many countires want to host the Olympic gamesRead MoreTechnology, Wearable Electronic Body Adaptable965 Words   |  4 PagesIntroduction - The words wearable technology, wearable devices, wearables and wearable electronic all are associate with electronic computers or technologies that are used by people as items of clothing as well as accessories which can comfortable to worn on the body. These wearable electronics can do some of the same computing tasks as mobile phones, laptop and computers. Today, it is assumed that people prefer more w earable devices as compared to laptops and mobiles phones because it can provideRead MoreOnline Education Versus Traditional Education1196 Words   |  5 Pagesversus Traditional Education Many students have a difficult time choosing between online education and traditional education. Both styles of education offer advantages and disadvantages to the student. There are many things to consider when making this life altering decision, such as, cost, convenience, time, social interaction, and technology. This information is meant to inform prospective students looking to further their education of the pros and cons of both online education and traditionalRead MoreTop Five Hybrids782 Words   |  4 Pagesgreat in their own right. But I will be covering their advantages and disadvantages. I will also be picking my personal favorite, by usefulness to my family. I will also be covering the political situation between the US, and oil producing countries. I will also be covering how this technology will influence world politics. Include an analysis of economic issues such as production, supply, and trade. The number one car on my list is the Audi A3 Sports back e-tron. This version of the A3 is a hybrid withRead MoreSocial Media And Its Impact On Society1664 Words   |  7 Pagesfrom athletics, students hoping to attend college are often required to give their Twitter handle as a section on the application. Unfortunately, in the world we live in, social media determines a significant part of a young individuals life. While sports hold great importance in our society, social media is an outlet available to benefit or punish an individual forever, despite their potential or current occupation. Adolf Hitler ironically wrote in his book Mein Kampf, â€Å"He alone, who owns the youthRead MoreDisadvantages of Unequal Public School Funding Essay1744 Words   |  7 PagesDisadvantages of Unequal Public School Funding Many students entering college may discover that they are not prepared for college curriculum courses. These students enter college courses facing a major issue. They find that high school has not adequately prepared them for the difficulty of college level courses. These students lacked the sufficient basis in being well equipped for advanced careers and college entry. These students have suffered a great inequality prevalent throughout high schoolsRead MoreTechnology Is An Indispensable Part Of Our Life Essay1417 Words   |  6 PagesNo doubt technology become an indispensable part of our life; it is part of our present and future. Advanced technology makes human s life more convenient, each new invention and discovery that achieved in the field of technology are supporting the improvement of humankind. It is mandatory that we deal with technology every day, it is with us everywhere in our house, school, and workplace. Technology helps us in communication, gain knowledge, and sha re our moments. Communication nowadays becomesRead MoreAnalysis Of Garmins First True Smartwatch, The Garmin Vivoactive1361 Words   |  6 Pagescombines the features of a traditional sports and fitness trackers with the added functionality of a smartwatch (Stables, 2015). Stables (2015) continues by giving the Vivoactive a generally positive review, praising the smartwatch for its, â€Å"incredible set of fitness features with top notch notifications† (para. 35). Leinbach-Reyhle (2016) reports that the trend of wearable technology continues to grow, adding that consumers spent over $2 billion on wearable technology in 2015, with expectations to spendRead MoreDucati: In Pursuit of Magic Case Analysis Essay example1542 Words   |  7 Pagesï » ¿Ducati: In Pursuit of Magic By: Hanmiao Li, Bohong Liu, Adam Loewer, Tianyue Shao, Yi Wei Ducati is a specialized manufacturer of racing and sport motorcycles based in Italy. In this case report, we will analyze Ducati’s competitive position through an opportunities and threats analysis, Porter’s Five Forces, a value and cost drivers analysis, as well as the VRIO framework. Opportunities/Threats One of the biggest opportunities in the motorcycle industry is the growth trend of 3.3% in unit

New Questions About Teacher of the Year Essay Answered and Why You Must Read Every Word of This Report

New Questions About Teacher of the Year Essay Answered and Why You Must Read Every Word of This Report It conveys the thought that the exact same group of individuals are usually doing the majority of the work and burning themselves out. As you can picture, Rexy wasn't very great at hiding. I used ton't understand what she was speaking about. Though this actually is a sort of plagiarism, it's by no means the only method to plagiarize, or even the most frequent. Once you're done with every one of these steps, the EssayDog software utilizes these exercises to combine all your work and make the very first draft of your essay which will be prepared for editing and proofreading. We understand how to deal with the writing process easily. But to be able to accomplish this, we have to be measured properly with qualitative measures. Information regarding the program, current winners, and the application procedure is found on the TASA site. They must involve students in actual wor k for real outcomes. We offer flexible system of discounts, but in addition our discount policy which allows you to conserve money on ordering essays at one time. I believe I learned to benefit from the freedoms we've got in this nation. Honestly for the very first time that I don't wish to pass the grade. Dare to be the initial one. She's very funny and is not hard to get along with. She's a great role model for those students and a phenomenal individual. Just imagine how, when you learn how to handle this individual, it will be simple for you to communicate with other difficult individuals. The Little-Known Secrets to Teacher of the Year Essay They don't just make you excel, but they make you wish to visit school. Give names of students helped, or individual examples of exactly what this teacher has done to assist you. I really like teaching, and I adore the students, she explained. Not all of these are likely to be pleasant, and that's when your experience with a l ousy teacher is going to be of usage. If you can't find v via your school, and you can't afford to cover a program, you can research this subject by yourself. Also tell the reader how you could be regarding the teacher. That's my preferred teacher. She is really an awesome teacher. She is a rather superior teacher and have a special teaching style. Details of Teacher of the Year Essay It may be beneficial to get together to encourage one another to write. I opted to nominate Mr. Burch because he's great teacher which makes class fun but we learn a lot. And, since we know, the most significant elements of our jobs are students. Though you will likely not lose your job due to NCLB following your very first calendar year, ensure you take opportunities to expand and increase your teaching methods. However, even when you don't know about any requirements our specialists can help you. We're keen to meet the requirements of our clientele. Contrary to other companies, we're sa fe and skillful group of writers that are deeply concerned regarding the academic writing tasks. Should they have talked to you once, they'll be more inclined to share information later which will help you understand and address learning problems. Type of Teacher of the Year Essay If your school doesn't offer a writing class, you can locate a workshop offered on campus or possibly a class it is possible to take online, if you're keen to pay. I feel that I've developed my writing skills most this year than every other year. Tutoring is a superb option because it permits you one-on-one time with your instructor, so they can offer you all their attention and become acquainted with your writing. However, the move to Connecticut was the perfect one. There's no defense against an excellent story. You don't have to be worried about your personal details that may be viewed, as we handle the matter on a safe network. In your working life you will satisfy broad array of individuals . I truly think that education isn't a one-size-fits-all arena. Every tiny boy who knows the type of fear that addiction brings. Every small girl who knows the type of fear that poverty brings. The History of Teacher of the Year Essay Refuted Over the summertime, Wimmer will find the chance to go to NASA's Space Camp for a week. But she finally obtained some joyful news Tuesday. The Foolproof Teacher of the Year Essay Strategy Trust me, you are going to be glad, she explained. We're certain that your school years ought to be the best years of your life. She remembered how Luis left his house for Turn of River Middle School at the start of the year. Unfortunately, you can't avoid meeting unpleasant folks in your life. There's light in the surface of the young man with Downs Syndrome who's good friends with a different child on my campus who can't speak.

Environmentally Sustainable Work Practices Two Key Procedures

Question: Discuss about the Environmentally Sustainable Work Practices for the Two Key Procedures. Answer: 1: Analysis of the two key procedures The number of natural resources in the earth is dwindling down due to population explosion. Consequently, sustainable methods need to be applied to our conventional ways of working with natural resources so that the pressure on such resources decreases. It is imperative that the people make use of the resources judiciously and incur minimum wastage. This approach is called sustainability and it will ensure that the resources are reserved for the future generation. There are certain duties or provisions which are considered as essential functions in the workplace, that is, the restaurant. Two of the most important duties comprise the following: Local food: In the past the people were more or less dependent on the seasonal produce. Food crops were produced and consumed according to seasons. Conversely, in todays age of technological advancement, different kinds of food can be procured from different parts of the earth. However, innovative ways of production and preservation and refrigerators have ensured regular supply of different varieties of food. On the other hand, this has lead to the creation of carbon footprints which is harmful for the environment. In order to promote sustainability, food that is produced locally should be used in a restaurant ("Sustainable food tips | Green Hotels | Green Hotelier", 2016). Water: According to recent surveys, clean drinking water is inaccessible to about 1 billion people all around the world. The reason behind this deficit is the imprudent manner of usage of water. Water is being wasted every moment in some form or the other ("UN-Water: Statistics", 2016). This deficit is mainly noticed in the third world countries. Hence it becomes imperative that actions are directed towards the proper usage of this priceless natural resource. The restaurants, nowadays, have adopted the use of tap water instead of bottled waters to promote sustainability and save this resource. ("Sustainable food tips | Green Hotels | Green Hotelier", 2016). 2: Process maps for the processes chosen. Figure 1: Process map for transported food Source: (As created by the author) Figure 2: Process map for water Source: (As created by the author) Identification of the resources used: Resources used Wastes generated Environmental impact Fertilizers Too much usage of fertilizers. Excessive fertilizers lead to land and water pollution. Preservatives like nitrites and sodium benzoate Excessive usage of preservatives to maintain the freshness of food. Preservatives, when used in excess, lead to the formation of carcinogenic elements. Aluminum or steel cans with an inner coating of Biphenyl A Biphenyl A interacts with the food contained in the can. Biphenyl A is toxic for human health. Cardboard/paper Cardboard wastage. Cardboard is non biodegradable resource which causes land pollution. Electricity Electricity is used in transportation of packaged food to various malls and markets. Electricity is produced with the help of non renewable resources like coal. Excessive usage leads to over usage of such precious natural resources. Water Water is wasted while packaging. The amount of safe, drinking water has decreased around the world. 3: Accurate method of measuring the resources: Resources used Method of measurement Fertilizers Fertilizers should be used according to the requirements of the crops as well as the composition of the soil and is measured in percentage. Preservatives The preservatives are subject to pre-market assessment procedures or their safety in their usage. Aluminum / Biphenyl Measured in percentage, it is generally believed that cans contain Bisphenyl as its inner coating as well as those without ie, is equally harmful for human health. Cardboard/ Paper The cardboard paper used was used in excess when its weight was measured. Electricity Meter reading. Water Meter reading 4: Simple environmental monitoring activity: Day 1 Day 2 Day 3 Day 4 Day 5 Total Fertilizers 50 kg Not required Not required Not required Not required 50 kg Preservatives 150 p.p.m. 100 p.p.m. 120 p.p.m. 120 p.p.m. 120 p.p.m. 610 p.p.m. Aluminum/Biphenyl (in %) 50 60 50 45 30 25 Cardboard/paper 50 pack 40 pack 60 pack 35pack 80 pack 53 pack Electricity (kw) 41253 52463 42536 58795 45263 39kw Water (kl) 4253 4986 4123 4523 4155 4kL Assignment Three: Background Information: The work processes: Water conservation: Water has always been used generously in my workplace as there always has been a demand for hygienic cleaning. The excessive water is used for cleaning the workplace properly. Hence, the amount of water used is above the normal level. Consequently, there is a need to reduce water consumption as it has an adverse impact on the environment as well as the budget of the workplace (Abrahamse and Steg, 2013). It has become imperative in the workplace to spread awareness among us regarding the issue of water conservation. Punishments like extra work after the scheduled working hours are meted out to those who fail to comply with the rules and regulations of the workplace. Chemical cleaning conservation: One of the most important works that is done in the workplace is cleaning up of the workplace at the end of the day (L et al., 2013). Cleaning is done with the help of chemical cleaners or sprays. We keep a record of the cleaners by keeping a count on the bottles used. This procedure helps in keeping tabs over the usage of the cleaners. We make efforts to reduce the number of bottles used every week and we encourage the lower usage of such bottles by giving rewards. Execution of the work processes: There never has been any particular way of controlling the usage of the stocks in our workplace. However, we have maintained a record of the purchases we made on regular basis. This procedure has helped in making us aware of the amount of supplies we are using. We are aware of the fact that any misuse of products will lead to wastage. Therefore, we have set a goal for ourselves that we would allow minimal wastage and maximum utilization of the products. Potentiality for improvement: A strict system is adopted to maintain the sustainable methods that we adopted at our workplace. In the beginning, the system proved to be difficult for us to follow as it disrupted the normal work procedures. However, with time, the system was followed without a hitch and no problems were further encountered in the workplace. Consultation with the stake holders: Summarization of the outcomes: The system at our workplace is very well organized and well maintained. The maintenance of the system requires the presence of a good team (Jasiulewicz-Kaczmarek DroÃ…Â ¼yner 2013). The screening process of team members is made strict which ensures that only reliable candidates are chosen for the team. The screening process is being adopted so that the team maintains the standard. We consult with each other and share our opinions and suggestions as we are directed towards the common goal, that is, the improvement of the workplace. We are a responsible team and we intend to make the workplace a better place through our efforts. We try to use innovative systems for our workplace. We adopted certain minor changes in our workplace which were easier for us to assimilate into our work culture. Improvements: Description of the changes: We had brought about improvements in our menu as well as the design. The layout of the menu is kept neat and clean and the requisite information should be provided in a better manner. we make it a point that we listen to the feedback of the customers and on the basis of that information, we make suitable changes. With the help of the survey we conducted on the customers, we came to the conclusion that the menu did not contain any new food items in the menu. The customers were actually bored with the existing menu. Hence, we changed our strategies and made some new food items with the help of the existing equipments. The new menu was made with accordance to the season. Since the current season was winter, there was a high demand for hot foods and heaters. This kind of improvements would increase the footfalls at the restaurant and we would be able to address the demands of the customers effectively. Outcomes: The outcomes of the changes: Figure 3: Performance chart of the employees Source: (As created by the author) As evident from the chart given above, the improvements have brought about a significant change in the satisfaction of the customers. The flow of customers has increased and they had given a positive feedback on the basis of our services and the food. Time played a major role in the whole procedure as we had not made public the changes as such. We had to rely on the customers to realize the changes for themselves. With the passage of time, our efforts bore the prize. As the customers discovered the changes they came up with an affirmative review. Evaluation: Evaluation of the strategies and improvement plans: The evaluation of the strategies requires the knowledge of the customer needs and demands. On the basis of the information collected, we can plan our strategies and policies. In the whole procedure, we also made use of our creative ideas. A change in perspective brought about the necessary changes and the changes paid off in an effective manner. Achievements of the plans: The intended outcomes were achieved as we were aware of the needs of the customers and our own innovative ideas and accordingly made the changes. Problems with the plans or strategies used: We faced some problems in the adjustment of the budget due to the changes that we brought about. Improvements in the food and the equipments incurred some amount of money which was originally included in the budget. Modifications: Recommendation of modifications in the work place: Any workplace should be open to changes for improvements (Appelbaum, 2013). The major improvement which occurred to our workplace was the change in the menu. Seasonal foods were given importance in our menu. Some of the food items did not receive the desired response. The winter season made sure that we use foods which were warm and wanted by the customers. We also have to make sure that the menu comprises a wide range of food items. This change has to be brought keeping in mind that the customers who will be coming to the restaurant will belong to different sections of society. There should be premium food items to those who have the power of affording such food. There should also be food items with lower costs to enable people with lower budgets to opt for our restaurant. Recommendations for incentives: The meals for the stuff are quite limited since it involves complication in its preparation. However, there should be room for improvement in the staff food on the basis of our wishes. This stance would enable the staff to comply with sustainable changes that were brought about in the workplace. The percentage in tips should also be adjusted to increase the efficiency of the service provided. Efficiency targets: New efficiency targets: It has come to notice that the staff gets leisure time in their hands while waiting for the customers to arrive. It should be made sure that the staff should use this free time as effectively as possible. The spare time should not be used in fruitless conservations which could otherwise be used in doing meaningful tasks (Parry et al., 2013). The staff should know that the employers pay the employees and has some expectations from them. The staff should be engaged in doing some kind of work instead of whiling away his time. Incentives in the form of rewards should be awarded to those who effectively and efficiently work in the restaurant. References: Sustainable food tips | Green Hotels | Green Hotelier. (2016). Greenhotelier.org. Retrieved 30 August 2016, from https://www.greenhotelier.org/our-themes/community-communication-engagement/sustainability-in-the-kitchen-food-drink/ UN-Water: Statistics. (2016). Unwater.org. Retrieved 31 August 2016, from https://www.unwater.org/statistics/en/?page=5ipp=10tx_dynalist_pi1%5Bpar%5D=YToxOntzOjE6IkwiO3M6MDoiIjt9 Abrahamse, W., Steg, L. (2013). Social influence approaches to encourage resource conservation: a meta-analysis.Global environmental change,23(6), 1773-1785. L, L. M. M., Jolivot, P. A., Yaye, H. S., Rieutord, A., Bellanger, A., Pradeau, D., ... Caudron, E. (2013). Effectiveness of cleaning of workplace cytotoxic surface.International archives of occupational and environmental health,86(3), 333-341. Jasiulewicz-Kaczmarek, M., DroÃ…Â ¼yner, P. (2013, July). Social dimension of sustainable developmentsafety and ergonomics in maintenance activities. InInternational Conference on Universal Access in Human-Computer Interaction(pp. 175-184). Springer Berlin Heidelberg. Parry, S., Straker, L., Gilson, N. D., Smith, A. J. (2013). Participatory workplace interventions can reduce sedentary time for office workersa randomised controlled trial.PLoS One,8(11), e78957. Appelbaum, E. (2013). The impact of new forms of work organization on workers.Work and Employment in the High Performance Workplace,120.

Marketing Plan of a New Food Company MegCo Limited

Executive Summary MegCo is a private limited company that intends to venture into the UK coffee shop industry. The firm’s operations will entail producing and marketing a variety of specialty coffee.Advertising We will write a custom report sample on Marketing Plan of a New Food Company: MegCo Limited specifically for you for only $16.05 $11/page Learn More Furthermore, the firm will provide customers with high quality specialty coffee. This will enable the firm to position itself as best specialty coffee-shop in the UK. In an effort to cope with the intense competition in the UK coffee shop market, the firm will invest in continuous product innovation. As a result, MegCo will be able to align its operations with the changing customer tastes and preferences. Situational analysis There are different models that businesses can integrate in an effort to understand the business environment. Some of these models include the PESTLE and the SWOT models ( Gilligan Hird 2008). PESTLE analysis of the UK market Best (2009) emphasises that â€Å"the PESTLE analysis model outlines the broad industry environment or the macro-environmental factors in which an organisation operates† (p.18). The model categorises the business environment into six factors, which include the economic, technological, political, legal, environmental, political and social factors. The PESTLE analysis model enables businesses to comprehend and predict the future and hence the likelihood of survival (Best 2009). The chart below illustrates the main PESTLE analysis variables. Moreover, appendix 1 shows a summary of the PESTLE analysis. Figure 1. Source: (Gillam, Yates Badrinath 2012)Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Political environment The UK is characterised by a high level of political stability. This has led to development of an effective busin ess environment. The UK is a member of different economic zones and trading blocs such as the European Union, Organisation for Economic Co-operation and Development and the G20. This presents a perfect opportunity for MegCo to market its products to a large number of customers through internationalisation. Economic environment Over the past few years, the UK economy has experienced significant economic fluctuations such as the 2008 global economic recession and the sovereign debt crisis in the Euro Zone which occurred in 2012. According to Cha (2012), the sovereign debt crisis led to increment in the rate of unemployment with a margin of 11.2%. Consequently, most consumers have adjusted their purchasing patterns because of the high level of uncertainty about the future. Cha (2012) further asserts that â€Å"the consumers have reduced their spending on both big and small items such as cars and a cup of coffee† (para. 7). Despite the aforementioned economic fluctuations, it is expected that the UK will attain full economic recovery in the near future. Therefore, the likelihood of improvement in the consumers’ purchasing power is high. Thus, the consumers will afford various consumer products such as specialty coffee. A study conducted by This Money (2012) shows that increase in retail spending is one of the elements that will stimulate the country’s economic recovery. Social environment The UK citizens have developed a strong coffee drinking culture. This is evidenced by the fact that most UK citizens enjoy drinking coffee as they relax. Walsh (2011) opines that â€Å"it is estimated that approximately 511 million cups are consumed in the UK every week† (para.3). This trend makes the UK to be a viable investment destination. Thus, there is a high probability of MegCo maximising it sales revenue. Change in the consumers’ tastes and preferences may affect the firm’s sales. For example, the consumers might shift to other br ands of specialty coffee offered by competing firms. Another major social trend is evidenced by the fact that consumers are increasingly becoming health-conscious (Larson 2009). This might affect the firm’s ability to attain its sales objectives. Technological environment The high rate of technological innovation in the coffee shop market presents an opportunity for MegCo to produce high quality specialty coffee. Currently, there are different coffee-blending machines which have been developed. Thus, the firm can be able to produce high quality instant coffee.Advertising We will write a custom report sample on Marketing Plan of a New Food Company: MegCo Limited specifically for you for only $16.05 $11/page Learn More The emergence of e-commerce presents MegCo with an opportunity to increase its sales revenue by improving its marketing efficiency. Consumers have become technologically savvy in their consumption patterns (Kotter Schlesinger 2008). Therefore, it is imperative for MegCo to embrace emerging marketing technologies in order to maximise its profitability. Legal environment The UK government has implemented comprehensive laws which are aimed at protecting the SMEs. Some of these laws relate to intellectual property rights (IPRs) laws such as patents, trademarks and copyrights, which have made the country very attractive to foreign and local investors (Environmental Leader 2012). Moreover, the UK government has established a number of enterprise zones by offering a 5-year tax-holiday to investors who establish businesses in the special economic zones (Delloite 2011). Value chain- Michael Port and Porter’s five forces Grundy (2006) defines the Porter’s five forces as a model that enables businesses to understand the industry in which it operates using five main forces. These forces include supplier power, buyer power, new entrants, threat of competitors and threat of substitutes. Best (2009) emphasises that the model plays a critical role in a firm’s effort to enter a new market. Rivalry-High The industry’s competitive rivalry is increased by the presence of large coffee chains such as Starbucks, Caffe Nero and Costa Coffee. These firms have been in existence for a number of years and hence they have developed a strong competitive advantage compared to MegCo which is a new entrant (Miller 2009). Threat of new entrant-High The UK coffee shop market has a high market potential arising from the strong coffee drinking culture. Miller (2009) asserts that coffee is ranked the 3rd favourite non-alcoholic drink in the UK. The industry is characterised by a relatively low barriers to entry. For example, minimal capital is required in order to enter the market. The attractiveness of the market is further enhanced by the fact that the UK government has nurtured an effective legal environment that protects small and medium enterprises. Consequently, the threat of new entrants is relatively high. Threat of substitute-High There are numerous substitute products in the UK coffee shop market. Some of the main substitutes to MegCo’s coffee include hot chocolate and teas.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Buyer power – High The industry has two main types of consumers who include the individual and the institutional buyers. These consumer groups can easily force the coffee shops to adjust their pricing strategies. Moreover, the low switching cost has also led increment in the buyers’ bargaining power. Supplier power-Low There are numerous local and international coffee beans suppliers in the UK coffee shop market. This gives the coffee shops a higher edge with regard to controlling suppliers. Figure 2 SWOT analysis According to Best (2009), the SWOT analysis model provides an overview of an organisation’s current position. The framework below illustrates MegCo’s SWOT analysis. Strengths High quality; the firm has developed expertise with regard to production of high quality specialty coffee. Strong human capital base; MegCo has a strong human capital base, which has arisen from integration of a comprehensive employee training program. Ambience; the fir m has created an appealing store ambience which will appeal the consumers’ emotions and perceptions. Weaknesses Low level of market penetration; the firm is new in the UK coffee shop market. Consequently, it has not developed sufficient knowledge on the UK market. This presents a major weakness in the firm’s effort to market its products in the UK. Opportunities Launching new products; the firm can attain a high market growth by introducing new coffee specialty products (Theodore 2002). Strategic alliance; partnering with well established firms in the coffee shop market will improve the firm’s competitiveness. Market expansion; the firm can attain market growth by adopting the concept of continuous market improvement. For example, the firm can open new stores in different parts of the country. Threats Intense competition; the firm will face intense competition from existing firms such as Starbucks, Costa Coffee and Caffe Nero. Change in consumer behaviour; cha nge in consumer behaviour, tastes and preferences with regard to consumption of specialty coffee consumption. Economic recession; change in economic conditions for example as a result of economic recession may adversely affect the firm’s competitiveness. Segment – targeting positioning The firm’s management team is cognisant of the importance of effective market segmentation. MegCo will segment its market using different demographic and psychographic variables. The firm will target young adults who prefer to relax and chat in a nice place. The second customer group will be comprised of middle age consumers who prefer to relax, and read a book in a calm place. With regard to psychographic variables, MegCo will mainly target the coffee lovers. MegCo intends to position itself as a high quality coffee outlet. The firm will adopt the slogan ‘drink different’ as its market positioning strategy. Thus, the firm will be able to influence the consumersâ €™ perception. Marketing objectives Financial objectives First year; MegCo intends to increase its sales revenue to  £ 6 million within the first year of its operation. As a result, the firm will be able to achieve the break-even point. The firm will set the price of a cup of coffee at  £ 3.49. The firm also intends to achieve a market share of 15% in the local coffee shop market. Second-year objectives; the firm intends to increase its market share to 35%. This will enable the gain sufficient market dominance. Furthermore, the firm intends to increase its sales revenue with a margin of 30% compared to the first year. Non-financial objectives The firm intends to operate in a socially responsible manner. This will be achieved by ensuring that its operations do not contribute to environmental pollution. The will be focused at developing a high level of customer loyalty. This will be attained by providing customers with high level of customer service. Marketing strategy MegCo is focused towards achieving an efficient market position in the UK coffee shop market in spite of the intense competition from other firms such as Costa, Nero and Starbucks. Consequently, the firm will ensure that it provides customers with high quality specialty coffee. Marketing mix Product strategy MegCo will ensure that its coffee is of high quality. This will be achieved by ensuring that the coffee is effectively blended. Moreover, the firm will ensure its coffee beans are sourced from high quality suppliers. This will aid in maintaining the quality of coffee. MegCo will also invest in continuous product innovation in order to meet the customer’s tastes and preferences (Srinvasan 2005). To achieve the desired level of market growth, the firm will adopt the concepts of market development, market diversification, product development and market penetration as illustrated by the Ansoff matrix below. Existing products New products Existing markets Market penetration s trategy Product development strategy New Markets Market development strategy Diversification strategy The firm will focus on transforming its products from being a cash cow into a star as illustrated by the Ansoff matrix below. As a result, the firm will be able to achieve high market growth and market share. Figure 3 Source: (NetMBA 2013) Pricing strategy Considering the fact that MegCo is new entity in the UK coffee shop market, the firm will adopt the concept of penetration pricing strategy. This will be attained by setting the price of a cup of coffee at a lower price point compared to the major competitors. A cup of coffee will be retailed at $3.49. Thus, the firm will be able to attract consumers who are increasingly becoming price conscious. Promotion Creating sufficient market awareness is critical in an organisation’s effort to penetrate a particular market. MegCo will adopt the concept of Integrated Marketing Communication. Different marketing communication me thods, which include public relations, advertising, direct marketing and sales promotion will be adopted (Shin 2013). MegCo will utilise diverse mediums in its advertising process. Some of the mediums that will be adopted include television, radio, print media and online mediums. Distribution The ability of the firm to achieve the aforementioned financial objectives will depend on the effectiveness with which consumers can access the firm’s products. Consequently, the firm will establish a number of outlets in different parts of the UK. Action program To successfully enter the coffee shop market, MegCo will undertake a number of activities as outlined below. December 2013: Conducting a comprehensive consumer and competitor market research. January 2014: Establishing the first coffee shop in London. February 2014: Launching a comprehensive marketing awareness campaign in London. March 2014: Official launch of MegCo’s coffee shop. This will be achieved by holding a publi c event at the company’s store. Marketing budget MegCo projects that it will incur  £ 3,000,000 in the process of entering the UK market as illustrated in the chart below. Cost item Amount in  £ Cost of conducing marketing research 100,000 Cost of creating marketing awareness 500,000 Cost of establishing the outlet 2,000,000 Legal cost 300,000 Total estimated cost 2,900,000 Implementation and control MegCo will be committed towards achieving an optimal market position. Consequently, the firm will ensure that the above marketing plan is successfully implemented. The process of implementing the marketing plan will be assigned to a strong marketing team which will be comprised of marketing experts. Moreover, the firm will conduct a continuous evaluation of its marketing progress by analysing the changes in the size of its customer base, market share, and sales revenue. As a result, the firm will be able to undertake the necessary adjustments. Reference List Best, N 2009, T4; test of professional competence in management accounting, CIMA Publishing, Burlington, MA. Cha, A 2012, European financial crisis has ripple effect on US businesses, https://www.washingtonpost.com/business/economy/european-financial-crisis-has-ripple-effect-on-us-businesses/2012/08/02/gJQATd4uSX_story.html?utm_term=.9b14c2f50366 Delloitte: Taxation and investment in United Kingdom 2011. Web. Environmental Leader: Ford, Starbucks, among most ethical companies. Web. Gillam, S, Yates, J Badrinath, P 2012, Essential public health; theory and practice, Cambridge University Press, New York. Gilligan, C Hird, M 2008, International marketing: strategy and management, Taylor and Francis, New York. Grundy, T 2006, ‘Rethinking and re-inventing Michael Porter’s five forces model’, Strategic Change, vol. 15, no. 7, pp. 213-229. Kotter, J Schlesinger, L 2008, ‘Choosing strategies for change’, Harvard Business Review, vol. 2, pp. 130-150. Lars on, R 2009, Marketing strategy and alliances; analysis of Starbucks Corporation, Liberty University, New York. Miller, C 2009, Will the hardcore Starbucks customer pay more? The chain plans find out, . https://www.nytimes.com/2009/08/21/business/21sbux.html NetMBA: Ansoff matrix 2013, http://www.quickmba.com/strategy/matrix/ansoff/ Shin, K 2013, the executor of integrated marketing communications strategy: Marcom’s manager’s working model, SpringBriefs, New York, NY. Srinvasan, L 2005, Strategic management, the Indian context, PHI Learning PVT, London. Theodore, S 2002, ‘Expanding the coffee experience; Starbucks keeps sales brewing with new products, innovation and global expansion’, Beverage Industry, vol. 1, n. 3, pp. 57-62. This Money: Moody’s could downgrade UK’s ‘AAA’ credit rating in early 2013 if the economy fails to shape up, https://www.thisismoney.co.uk/money/news/article-2233271/Moodys-threatens-withdraw-UK-AAA-rating -early-2013.html Walsh, J 2011, Britain’s caffeine boom; why can’t we wake up without smelling coffee, https://www.independent.co.uk/life-style/food-and-drink/features/britains-caffeine-boom-why-cant-we-wake-up-without-smelling-the-coffee-2342104.html Appendix PESTLE Analysis Factor What is happening Impact on the company P Political stability Economic integration- UK is a member of the OECD, Euro Zone and the European Union. Tariff free market MegCo will experience a low level of political risk. The firm will market its coffee products to a large market. MegCo will market its products more cost effectively. E Economic fluctuation has led to decline in the consumers’ purchasing power. Effects of economic recession and the Euro Zone sovereign debt crisis Economic recovery The firm may experience a challenge in its quest to achieve its profit maximisation objective. Consumers have become more conscious in their consumption process. This may limit the firm i n its quest to maximise profit. Economic recovery will improve the consumers’ purchasing power. S Strong coffee consumption culture. Change in consumer tastes and preferences The coffee drinking culture may lead to increase in the firm’s sales revenue. Change in customer loyalty may adversely affect the firm’s competitiveness. T Technological advancement with regard to coffee-blending machines. Development in e-commerce. The firm can develop competitive advantage by taking advantage of the emerging technologies. E Climate change-Implementation of strict environmental laws such as carbon tax in an effort to minimise environmental pollution. -The firm will be required to operate in an environmental sustainable manner. L Implementation of intellectual property rights. Tax holiday on investors who invest in the economic zones. MegCo’s investment in the UK will be safe from counterfeiters. By investing in the special economic zones, the firm will benef it from the set tax-holiday. This report on Marketing Plan of a New Food Company: MegCo Limited was written and submitted by user Marilyn Martin to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.